Strong Talk

If you’re an online coach struggling to get clients
There’s a good chance your sales funnel is flawed (or doesn’t exist).
In this podcast, I break down:
What a sales funnel actually is
Why every coach already has one (whether they realise it or not)
How to structure your content so it brings in clients consistently
The difference between top, middle, and bottom of funnel content
How to turn followers into paying clients
This is the exact framework I use inside my own business and with my mentees to build consistent client acquisition.
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
 

In this episode, I break down 10 red flags you need to know before you spend any money on a business mentor.
 
From pressure sales tactics and fake 1-1 promises, to copy-paste systems that make you sound like everyone else, I'll show you what to look out for.
 
I'm lucky enough to have been coached by some of the top guys in the industry, but so many of my mentees have been burned by these guys.
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
 
 
 

Most coaches will tell you their monthly revenue.
 
Nobody tells you what it costs to run a business.
 
In this episode, I'm breaking down every single overhead in my online coaching business.
 
The tools, software, and investments, plus showing you how I'm running at nearly 90% profit margin.
 
If you're building an online coaching business and want to understand where your money should (and shouldn't) be going, this will help
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

(This is better watched on Youtube due to me drawing out the flow of a business, but hopefully you can follow along)
 
In this episode, I break down something I never see discussed. 
 
What profit margins should your coaching business actually be running at. I walk through two models.
 
The one-man band setup most coaches start with, and the scaled model with videographers, VAs, setters, and ad spend.
If you've ever been told you need to build a full team and run paid ads to have a real business, watch this first.
 
I cover: What your operating costs should look like at each stage. Why an 90% margin is achievable and what's eating into yours.
When it actually makes sense to scale.
Finding the bottleneck in your business before you throw money at it. I
f you're doing under 20-25K a month and thinking about hiring a team, this one's for you.
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I address the irony that as coaches we can give great advice to our clients, such as invest in yourself, whilst completely ignoring it ourselves.
 
Only to wonder why our businesses get stuck, and we don't grow.
 
Here's a hard look at the impact of self-investment, the mistakes I've made & the true cost of staying stuck where you are.
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off
 
 

Why do so many online coaches look and sound exactly the same right now?
Same hooks.Same content ideas.Same offers.Same “systems”.
In this episode, I talk about one of the biggest problems I’m seeing in the coaching industry, which is everyone using the same playbook and it killing their voice.
 
A lot of mentors sell “business systems” that promise client growth. But when hundreds of coaches follow the exact same system, they all end up looking identical.
 
And when everyone looks the same, no one stands out.
 
Instead, I explain why the real answer is understanding the principles behind successful coaching businesses, rather than just copying someone else's system.
 
I talk about:
• Why copy-paste business systems often fail• The difference between systems and principles• Why your personality is your biggest competitive advantage• How to create content that actually shows who you are• Why so many coaches accidentally remove their own uniqueness
At the end of the day, your voice, experience, and perspective are what make your coaching business different.
And if you lose that, you lose the one thing that actually makes you stand out.
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I break down the productivity systems I use to run a multi six-figure online coaching business, without burning out.
We talk about:
The 15-minute time tracking method that exposes wasted hours
How to eliminate distractions (phone, email, social media)
The Eisenhower Matrix for prioritising growth tasks
Time blocking and Parkinson’s Law
Environmental design for focus
Using AI for ideation 
Why most “morning routines” hurt productivity
If you’re a coach working from home, struggling with focus, procrastination, or feeling busy but not getting stuff done - then this is for you.
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I go through the realities of building an online coaching business, and cut through the BS that I am seeing on Instagram, YouTube, and spouted from various "mentors" telling you that it is easy to achieve a 6-figure business.
 
It can definitely be done, I've done it and helped people do the same, but we need to understand "how" before we start, invest £10,000 into a mentor and then feel dejected after not making it after 3 months.
 
Check it out
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I cover how to leverage your social media to increase lead generation, get more clients and grow your business - even without a large social media following, using specific content types to build trust and connection with your audience.
 
If you have less than 10,000 followers and want to create a profitable coaching business, this is for you.
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I cover the 10 steps to building a 10k/month coaching business.
 
10k/month is a big milestone for many coaches, so I go over the steps I use in my business and those of my clients.  
 
Some of the points are not "sexy" and flashy, but they are absolutely ones that top coaches need to consider as they build their business.
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching-academy/about
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off