Strong Talk

The first intake of Strong Coach Academy: Foundations sold out but I got ALOT wrong.
 
This episode is a full review of what I did, what worked and what didn't.
I talk through why I moved away from a long-term community, how I tested demand, built a priority list, used a giveaway and webinar, and filled 21/20 places.
 
Hopefully you'll be able to learn how to run your own launches and avoid the mistakes I did.
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Physique Collective - https://www.skool.com/physiquecollective
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

If you’re a newer online coach with a limited budget, this episode is for you.
I break down 10 things I would spend money on and 10 things I would leave alone early on. We cover education, seminars, coaching software, an accountant, a coach or mentor, and useful AI for admin/research — alongside the purchases I’d delay: logos, new cameras, videographers, websites, paid ads, VAs, CRMs, £5k business mentorship and business-class flights.
The aim is simple: put your money into better coaching, reliable client delivery and useful operations before expensive distractions.
 
If you’re building an online coaching business, subscribe or follow for practical advice on coaching standards, client delivery and business growth.
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Physique Collective - https://www.skool.com/physiquecollective
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

In this episode I talk through some big personal updates, why I'm closing the SCA as it works currently, whats new and our potential Portugal move.
 
Also, some business mindset stuff, so it's not just about me.
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Physique Collective - https://www.skool.com/physiquecollective
My Newsletter - Sign up here
Vaydur - #1 AI Content Creation Tool
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

Work-life balance as a coach is a nightmare to get right, and I'll be honest, I definitely haven't got it cracked but I've made progress.
I walk through my "life audit" and the six areas I split my time across, why sacrificing your own training for the business always comes back to bite you, how blocking your time out gives you more freedom rather than less, and the investment days vs consumption days concept I picked up from Menno Henselmans.
Check it out.
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Physique Collective - https://www.skool.com/physiquecollective
My Newsletter - Sign up here
Vaydur - #1 AI Content Creation Tool
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I answer a ton of listener questions, including
When should you stop scaling your business?
No leads despite posting every day
How to stop procrastinating and actually get things done
Moving into a new niche before you've got clients in it
What coaches waste time and money on
Everything I've changed my mind on in the last year(volume, zone 2, peptides, virality) Hope you get a ton of value from it.
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Physique Collective - https://www.skool.com/physiquecollective
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

Most coaches never get above 5K a month & it's more often than not, it's not because they aren't a good coach.
It's the stuff around the job. The consistency. The niche they refuse to commit to. The personality they're too scared to show. The marketing they think is beneath them.
In this one, I break down the six things keeping coaches stuck under 5K, and what to do instead. If you're trying to get there, this is your roadmap. If you're already there, it's how you push on to 10, 15, 20K — because once you crack 5K, the rest is just repeating the process and getting better at it.
What I cover:
Why consistency beats being the "better" coach (and why most can't do it)
The niche mistake that means you're talking to no one
Why your personality is the only USP no one can copy
Getting better at the actual job 
Marketing and selling without feeling sleazy
Hope you get a ton of value from this one.
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Physique Collective - https://www.skool.com/physiquecollective
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

This episode is essentially a brain dump of everything I believe coaches need to hear when it comes to mindset.
 
It's off the back of a load of conversations with coaches who are feeling lost, questioning whether they're gonna make it, and wondering whether this whole thing is even worth it. I've struggled with things many times over the years, so these are just my honest thoughts on mindset, not me sat on my ivory tower.
 
We cover:
Why consistency is basically a game of chicken and why you can't be the one to swerve
Imposter syndrome, comparison, and how to actually deal with both
The "if not me, then who" reframe.
Why failire is literally the cost of entry, and what to do with it
Staying in your lane when everyone around you looks like they're doing better
Why you don't need to be perfect, you just need to keep going
The difference between coaches who make it and coaches who don't
I hope you get a lot out of this one & it gives some fuel to the guys struggling.
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Physique Collective - https://www.skool.com/physiquecollective
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

In this episode, I'm talking through the seven biggest financial mistakes I made in the first few years of my coaching business. These are some dumb things I actually did that put me in real financial danger, and the only reason I got out of them was that my business kept growing at the right time.
If it hadn't, I'd have gone under.
I cover:
Not saving tax when you go self-employed and how to manage it.
Spending money on stuff you don't need.
Upgrading your lifestyle too soon off the back of a good month
Upgrading your business too soon and why you need less than you think
Getting the wrong accountant and how much that nearly cost me
Not tracking your numbers and the subscriptions costing you.
Not investing early enough and the real cost of that decision
If you're a coach who's having good months but not sure where the money's going, or you're just starting out and want to avoid the mistakes I made, this one's worth your time.
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Physique Collective - https://www.skool.com/physiquecollective
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

You're posting consistently. You're showing authority. You're talking directly to your niche.
And still getting no enquiries.
This is something I've seen across multiple conversations this week with genuinely good coaches who are doing everything right on paper. Top of funnel content, social proof, pain point posts, CTAs. The works. And nothing is coming back.
The reason is almost always the same. Nobody knows who you actually are.
In this episode, I'm talking about personal brand, what it actually means, where it fits in your funnel, and how to start showing more of yourself online without becoming someone you're not.
We cover:
Why evidence-based coaches are the most likely to make this mistake
Where connection content sits in the funnel and why skipping it kills your enquiries
What people actually message you about (it's not your coaching posts)
How to document your life without it feeling fake or performative
If you're a coach doing 0 to 15k a month and putting in the work but getting nothing back, this is for you.
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Physique Collective - https://www.skool.com/physiquecollective
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off

Getting ghosted as an online coach is one of the most frustrating things you'll deal with, but most coaches are handling it completely wrong.
In this podcast,  I break it down into the two situations you will run into
Someone enquires, seems keen, maybe gets sent a payment link - then disappears
An active client goes quiet, stops checking in, and potentially cancels their payment without a word.
Both sting. Neither means what you think it means.
 
I'll walk you through how to think about each one, what to do tactically, and the mindset shift that stops you from spiralling every time it happens.
 
And if this is happening regularly, it's probably a content and lead quality problem, and I cover that too.
 
Links
My Instagram - www.instagram.com/matt_physiquecollective
Strong Coaching Academy - https://www.skool.com/strong-coaching...
Strom Sports Nutrition - PHYSIQUE for Free Shipping
Youth Revisited Bloodwork - PHYSIQUE for 10% off
Thoroughbred Labs - PHYSIQUE for 15% off